Desak professionally moves rectangles around to create smoother experiences for users and grow GMV for the business. Well, she can’t make everyone happy, but she's doing her best, one rectangle at a time.

2024 — NOW TikTok Shop SEA Seller platform
2022 — 2024 Tokopedia Buyer & seller platform
2021 — 2022 Harian Kompas Premium subscription
2016 — 2020 University of Indonesia Computer science student
Business verification onboarding form

A better welcome for new sellers: designing onboarding experience

VIEW CASE STUDY
+28.33%Submission Rate improvement
+8.85%Successfully onboarded sellers
10.40%Time taken to submit the form (55 mins less)
+4ppOnboarding to active selling rate

How I convince sellers to upgrade their tier: TikTok Shop Mall experience

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+310%Traffic Increased to the Mall page
+120%Successfully onboarded sellers
19.9%Off-boarded sellers
Seller program welcome modal
Smart promo recommendation widget

Helping sellers strategize better with AI: Smart Promo Recommendation

VIEW CASE STUDY
+12%Increase in sellers’ order
+23%Increase in sellers’ GMV
+1.92ppWidget CTR increase in AB testing
5 years adventure

2024 - PRESENT

TikTok Shop SEA

E-commerce • Product Designer

Led multiple seller-focused modules, including LIVE Selling Experience, Seller Onboarding, Seller Account, TikTok Shop Seller Mall, Shop Settings, and Seller Analytics.

2022 — 2024

Tokopedia

E-commerce • Product Designer

Managed promotion & campaign services on both seller and buyer funnels, including modules such as Merchant Voucher, Exclusive Launch, and Buy More Save More. Previously in charged of managing Shop Services which consists of multiple module including Shop Account, Shop Decoration, Shop Setting, & Shop Page on buyer funnel.

2021 — 2022

Harian Kompas

Online Newspaper • Product Designer

In charge of managing scalable design library components in Figma which is used by many web designers across all tribes. Managed e-newspaper page & subscription journey from paywall to subscription renewal.

2019

Kompas Gramedia

Hospitality Industry • Product Designer Intern

Contributed to the development of the MySantika hotel listing page to give a better understanding of room rates & provide easy-to-scan information. Redesigned a review prompt to encourage users to leave a review after their stay.